Head of Marketing

Achint Jassal

Background

Diverse career spanning graphic design, branding, strategy design, and social media marketing.

Expertise

Crafts user-focused brand voice and implement impactful marketing strategies for all stakeholders.

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Professional Overview

Ms. Jassal leads marketing and design initiatives through research-based methodologies which are collaborative.  Specializing in user-centric design, graphic design, brand management, critical thinking, data visualisation, and branding strategy, I excel in crafting narratives through visual storytelling that resonate both emotionally and practically. Ms. Jassal oversees projects ensuring solutions meet high aesthetic standards while prioritising functionality and user experience. In addition to managing the organisation’s voice, Achint oversees both digital and physical marketing efforts, strengthening SRH’s brand presence across multiple platforms.  From conceptualization to implementation, her work significantly contributes to SRH’s mission of empowering senior living, always keeping the residents at the heart of every decision.

As Head of Marketing, Ms. Jassal conceptualizes and executes solutions tailored to the needs of seniors and stakeholders. Utilizing human-centered design principles, she creates strategies that foster interdependence and community among residents. Through cohesive branding strategies, establish an identity for SRH that reflects our commitment to improving senior living standards, reinforcing our mission through visual elements and communication strategies. Ms. Jassal keeps the residents at heart every step of the way. Ms. Jassal’s role also includes managing the brand voice and overseeing the marketing efforts to ensure a consistent and engaging presence across digital and physical platforms.
Throughout my career, I have held roles as a graphic designer, branding strategist, lead designer and freelance consultant. I have successfully developed versatile brands and implemented effective marketing strategies across sectors such as hospitality, education, food, design industry and healthcare. This experience has given me a holistic understanding of design’s impact on various business objectives, stakeholders and user experiences.
  • Masters in Visual Communication Design, The Design School, Arizona State University
  • Bachelors in Design (Graphics), GLS Institute of Design
  • Design Excellence Award, Fall 2023
  • Nonprofit Essentials Certificate, Jul 2023
  • Social Media Marketing, HubSpot Academy, March 2024
  • IRB – Social and Behavioral Research (Group 2) CITI Program , January 2023
  • President, Association of Visual Communication Design, AIGA, August 2023-May 2024

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Seniors Rising Homes is a 501(c)(3) non-profit organization dedicated to providing accessible and affordable housing for seniors and individuals with disabilities, integrating state-of-the-art technology into their services. We foster interdependence, dignity, and an enhanced quality of life by making residents their top priority in every decision and initiative.
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Contact Information

  • Address: 8960 Talking Stick Way, C-2 Scottsdale, AZ 85250
  • Email: info@waymarkgardens.org
  • Hours of operation: Mon-Fri 9:00-17:00 MST
  • Phone Number: (480) 476-7701

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